Founded in 2018 after her maternity leave, Sophie sought to "fill the gaps" in the creative industry by offering bold, unconventional designs. With a keen eye on current trends and a distinctive, non-traditional approach, she has since designed for over 850 small businesses across the globe. Her work spans all 50 U.S. states, every county in the U.K., and more than 80 countries worldwide.

 

Sophie's designs focus on inclusivity, with an emphasis on unisex fashion, equality, and prints that challenge traditional norms. Trendy Woo's intentionally moves away from the outdated stereotypes of "blue for boys" and "pink for girls," yet even when projects lean toward these norms, her edgy, forward-thinking style pushes boundaries, redefining what's possible in children's fashion. We don’t aim to eliminate gender, but we do hope to inspire our customers to explore new styles they may not have considered before. By seeing our brand more frequently, we aim to build their confidence in choosing unique and thoughtful designs in the future.

 

At the core of our brand is a deep commitment to sustainability, inclusivity, and conscious consumerism. Every step of our design process is rooted in ethical choices that not only minimize environmental impact but also challenge traditional norms. We believe in creating products that foster emotional connections and inspire people to shop with intention. Our goal is to empower customers to support small businesses, embrace thoughtful purchasing habits, and cultivate empathy for the people and processes behind the supply chain. For us, the true value of our work lies not just in the products themselves, but in how they positively influence consumer behaviour and encourage a more sustainable, inclusive world.

 

Featured in Vogue and Tatler, with designs worn by celebrity children, Trendy Woo's has also collaborated with prominent brands like Boots, Matalan, and Poundland, giving Sophie valuable insight into the balance of commercial needs and creative expression.

 

For custom designs, visit our Trendy Woo's Facebook page, follow us on Instagram at @trendywoosdesign.

 

 

FEATURED IN VOGUE, TATLER AND HAS HAD CLOTHING WORN BY CELEBRITY CHILDREN.

Sophie has previously designed for customers such as Boots, Matalan, Poundland (and many more), which has given her a great inkling to commercial 'needs and wants'.

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For personalised design please see the 'Trendy Woo's' page on Facebook and @trendywoosdesign on Instagram and our clothing page @trendywoosclothing